1881 Jewish Chronical Advertisement (Courtesy Paul Smith)
1891, Hampstead Hygienic Dairies, Heath Street. Advertisement in Kelly's Camden Town and Hampstead directory. (Courtesy Camden Society)
1892 Express Dairy Tea Shop advertisement. (Express News Spring 1974)
1900's ? Milk Promotion Advertisement (Courtesy Michael Aldread)
1900's ? Milk Promotion Advertisement (Courtesy Michael Aldread)
(Courtesy Paul Luke)
(Courtesy Paul Luke)
1890's, reprinted in Express News March 1989
1900's - Illustration from 'Milk for the millions'
1900's ? Milk Promotion Advertisement (Courtesy Michael Aldread)
1900's Express Price List-front cover. (Courtesy Gerald Croxford)
(Courtesy Gerald Croxford)
1904 Express Dairy Price List, milk at 4d per quart (two pints). (Courtesy Gerald Croxford)
1904 Express 'Price List', listing farms, dairies and 'refreshment depots' at that time. (Courtesy Gerald Croxford)
1904 Produce Price List (Courtesy Gerald Croxford)
1905 Depot and 'Refreshment Depot' List (Courtesy Gerald Croxford)
1920's, hand cart manufactured by TH Lewis of Campden Town, and cost £30 each-reprinted in Express News March 1989
Express Dairy advert, from around 1930. [Source: Wembley History Society Collection] (Courtesy Philip Grant, Wembley History Society)
1923 Advertisement believed to be used in Finchley - Illustration from 'Milk for the millions'
1935 advertisement from Express Dairy's 'The Dairymaid' magazine for customers
1938 Reverse side of weekly milk bill, with advertising, from Chelsea Depot. (Courtesy Michael Aldread)
1950's? Dairy Adverts from around the UK(Courtesy Paul Luke)
1950's Milk types brochure (Courtesy Michael Aldread)
1950's Milk types brochure (Courtesy Michael Aldread)
1950's Milk types brochure (Courtesy Michael Aldread)
1950's? Metal advertising plaque
1954 Corry Mann Experiment results. Harold Corry Mann was employed by the Medical Research Council, organised this study, which was published in 1926 'Diets for boys during the school age' The study involved groups of boys aged between 6 and 12 years of age, for periods up to three years. They lived in Barnardo’s “colony of boys” at Woodford, Essex, which provided full-time care for those in need. The colony was a self-contained “model village”, with its own school, hospital, farm, swimming pool, bakery and disinfecting plant. The 500 to 600 resident boys lived in houses, each of which had about 30 residents.They ate their meals communally in a large dining hall, although, when outbreaks of infectious disease occurred, houses could be isolated and managed individually by house-matrons using their own kitchens. Boys were selected for the experiment according to age (7 to 11) and weight (45 to 65 lbs), but were excluded if they were “of colour or of foreign, Latin, Scandinavian, or Hebrew type..”, or if they had obvious disease. The boys were “rated” on height and weight according to a scale of “A1 to B3”. (Express Salesman's Manual Fourth Edition)
1954 Salesman Poster (Express Salesman's Manual Fourth Edition)
1960's ? Produce (Courtesy Michael Aldread)
1960's ? Produce (Courtesy Michael Aldread)
1960's Express yogurt in glass jars. Chris Austen comments "These yogurts were produced at "Yogfruit", a facility in Colindale. They were all set curd, incubated in warm water baths, and you could enjoy plain, banana, strawberry and raspberry - a far cry from the multitude of flavours and types which are available today!! Butterfat content was standardised to 3% by the addition of skimmed milk powder; cultures used were lactobacilli Bulgaricus, Thermophilus and one other - which I can't remember!! But it is over 60 years ago since I spent a month there!!" (Courtesy Paul Smith)
1960's? Magazine advertisement
1965 Eden Vale now has 90 vans on the road, and went 'national' with adverts like this. (Express News Christmas)
1965 Advertisement in the 'Hong Kong Standard' (Express News Christmas)
1966 Dairy pun on 'Top People read the Times' advert of the era, Spring Express News (Courtesy Beryl Purslove)
1966 Attempting to create a Longlife Milk brochure! (Express News Summer 1966)
1966 Attempting to create a Longlife Milk brochure! (Express News Summer 1966)
1966 LongLife milk advert. Mike Overfield-Collins comments "These were the original Tetrahedron packs, and were made in Crediton, Devon." (Express News Summer 1966)
1966 Chicken Inn London Underground poster (Express News Summer 1966)
1968 Sales promotion incentives for customers. (Express News Summer)
1968 Part of a 'Backing Britain' campaign, where Express pegged their prices for 6 months because of a national financial crisis. See the shop sign "Express Pegs Prices until 31st March" on a milk float. (Express News Spring)
1968 Sales promotion incentives for customers - Magic Roundabout album for kids and 'Land of Milk and Honey' at Eastcote shop. (Express News Summer)
1970's Milk types brochure (Courtesy Michael Aldread)
1970's ? Charity Promotion (Courtesy Paul Luke)
1970 One of three posters sponsored jointly by Express Dairy and other English butter producers (Courtesy Doreen Williams)
1970 New Eden Vale products lineup, including Caramilk (caramelised condensed milk) and sardine flavoured rarebits!
1973 Long Life milk feature and advertisement. (Express News Christmas)
1974 'Don't carry it Harriet!' advertising campaign
1975 Energy Saving existed then too!
1975 publicity poster
1975 One of series of Health and Safety posters
1980's? advert (Courtesy Paul Luke)
1980's? Gold Top leaflet (Courtesy Paul Luke)
1980's? orange juice in glass bottles leaflet (Courtesy Paul Luke)
1980's Express Fruit Juices leaflet (Courtesy Paul Luke)
1980's Express Fruit Juices leaflet (Courtesy Paul Luke)
1980's Cream Cooker Book offer (Courtesy Paul Luke)
1980's? Recipe Ideas with milk (Courtesy Paul Luke)
1980's? Slimilk Promotion Leaflet (Courtesy Paul Luke)
1980's? Slimilk Promotion Leaflet (Courtesy Paul Luke)
1980's ? Semi-skimmed milk advertisement (Courtesy Paul Luke)
1980's? Promotional Folder 'Make it with Milk'
1980's Primrose and Len homogenised milk advert (Courtesy Paul Luke)
1980's? Dairy Advertisements (Courtesy Paul Luke)
1980's ? Caterers/ shops promotion leaflet (Courtesy Paul Luke)
1980's Milk promotion leaflet (Courtesy Paul Luke)
1980's Cream promotion leaflet (Courtesy Paul Luke)
1980's ? probably Caterers/ shops promotion leaflet (Courtesy Paul Luke)
1980's ? probably Caterers/ shops promotion leaflet (Courtesy Paul Luke)
1980's ? probably Caterers/ shops promotion leaflet (Courtesy Paul Luke)
1980's Bottle collar (Courtesy Express Dairy Memories FB)
1980's? Milkman's leaflet and order form (Courtesy Michael Aldread)
1980's milkman's sales promotion leaflets (Courtesy Paul Smith)
1980's milkman's sales promotion leaflets (Courtesy Paul Smith)
1980's milkman's sales promotion leaflets (Courtesy Paul Smith)
1980's milkman's sales promotion leaflets (Courtesy Paul Smith)
1980's? Milkman's leaflet and order form (Courtesy Michael Aldread)
1980's Homogenised Milk leaflet (Courtesy Paul Luke)
1980's Homogenised Milk leaflet (Courtesy Paul Luke)
1980's ? Easter Chocolate Promotion (Courtesy Paul Luke)
1980's? Spot the Difference Competition (Courtesy Paul Smith)
1980's? Sales promotion (Courtesy Richard Gaylard)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets. Kim Griffiths commmented "I used to work in the "wax" department at Whittington" (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets. Soo Rose-Cook comments "These very familiar...I was Assistant QA Manager for the butter department at Honiton in the late 80s, we made all these". (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Catering Foods 'Van Sales' leaflets (Courtesy Robert Turner)
1980's Express Doorstep direct delivery leaflets (Courtesy Robert Turner)
1980's Express Doorstep direct delivery leaflets (Courtesy Robert Turner)
1981 Semi-skimmed milk launch - less is more... (Express News July)
1982 Winter Milk Promotion Leaflet (Courtesy Michael Aldread)
1982 Winter Milk Promotion Leaflet (Courtesy Michael Aldread)
1982 Winter Milk Promotion Leaflet (Courtesy Michael Aldread)
1982 Winter Milk Promotion Leaflet (Courtesy Michael Aldread)
1983 Express Teaspoon apology during Tilbury Dock strike (Courtesy Paul Luke)
1983 Summer Cream Promotion Leaflet (Courtesy Paul Luke)
1983 Summer Cream Promotion Leaflet (Courtesy Paul Luke)
1984 Paul Simm identfies this is from a TV advertisement in the 1980's "Don’t let your milkman become a thing of the past". https://www.youtube.com/watch?v=oELhhTckIgE (Courtesy Michael Aldread)
1986 Corona fizzy drinks promotion. (Courtesy Michael Aldread)
1986 February The Dairy Express - advert from first edition of this newsletter (Courtesy Michael Aldread)
1986 February The Dairy Express - advert from first edition of this newsletter (Courtesy Michael Aldread)
1986 February The Dairy Express - advert from first edition of this newsletter (Courtesy Michael Aldread)
1986 advert from 'The Dairy Express', March (Courtesy Michael Aldread)
1986 advert from 'The Dairy Express', March (Courtesy Michael Aldread)
1986 Christmas Hamper Leaflet, front cover (Courtesy Paul Smith)
1986 Christmas Hamper Leaflet, inside (Courtesy Paul Smith)
1986 Christmas Hamper Leaflet, back cover (Courtesy Paul Smith)
1987 - Logos of Express operating companies
1987 Minsterley Redevelopment newspaper (Courtesy Paul Bloor)
1988 Low Fat Milk promotion launched (Courtesy Michael Aldread)
1988 Low Fat Milk promotion launched (Courtesy Michael Aldread)
1988 Low Fat Milk promotion launched (Courtesy Michael Aldread)
1988 Low Fat Milk promotion launched (Courtesy Michael Aldread)
1989 Christmas Club Leaflet (Courtesy Paul Luke)
1989 Christmas Club Leaflet (Courtesy Paul Luke)
1989 Charity Bread promotion leaflet (Courtesy Paul Luke)
1989 Charity Bread promotion leaflet (Courtesy Paul Luke)
1989 Milkman's order form/ leaflet celebrating Express's 125 year anniversary. (Courtesy Michael Aldread)
1989 Milkman's order form/ leaflet celebrating Express's 125 year anniversary. (Courtesy Michael Aldread)
1989 Milkman's order form/ leaflet celebrating Express's 125 year anniversary. (Courtesy Michael Aldread)
1989 Milkman's order form/ leaflet celebrating Express's 125 year anniversary. (Courtesy Michael Aldread)
1989 Marketing leaflets (Tops Magazine-First Edition)
1990's? National Sales supply Costcutter (Courtesy Paul Luke)
1990's Scottish Pride advertisement (Courtesy Paul Luke)
1990's? Dale Farm/ Northern Dairies leaflet promoting doorstep delivery (Courtesy Paul Smith)
1992 Dale Farm leaflet after Express takeover (Courtesy Paul Luke)
1995 Marketing Campaign explained, from October Doorstep News. (Courtesy Michael Aldread)
1995 Jane Ritchie launches 'Big E' campaign. (Courtesy Michael Aldread)
1998 Milk Sales Promotion Leaflet (Courtesy Michael Aldread)
1998 Milk Sales Promotion Leaflet (Courtesy Michael Aldread)
1998 Express sets out to change customer perceptions of fat content in milk (March Express News, courtesy Michael Aldread)
2001 Publicity Leaflet-Milk and Much More, Page 1(Courtesy Dave Fane)
2001 Publicity Leaflet-Milk and Much More, Page 2(Courtesy Dave Fane)
2001 Publicity Leaflet-Milk and Much More, Page 3(Courtesy Dave Fane)
2001 Publicity Leaflet-Milk and Much More, Page 4(Courtesy Dave Fane)
2001 Publicity Leaflet-Stay Cool, Milk Minder. (Courtesy Dave Fane)
2001 Publicity Leaflet-Stay Cool, Milk Minder. (Courtesy Dave Fane)
2001 Publicity Leaflet-Shakey Jake (Courtesy Dave Fane)
2001 Publicity Leaflet-Christmas Stamps (Courtesy Dave Fane)
2001 Publicity Leaflet-Franchise Opportunities, Page 1 (Courtesy Dave Fane)
2001 Publicity Leaflet-Franchise Opportunities, Page 2 (Courtesy Dave Fane)
2001 Publicity Leaflet-Franchise Opportunities, Page 3 (Courtesy Dave Fane)
2001 Publicity Leaflet-Franchise Opportunities, Page 4 (Courtesy Dave Fane)
2002 Publicity Leaflet-Custard. (Courtesy Dave Fane)
2002 Publicity Leaflet-Much More to your Door. (Courtesy Dave Fane)
2002 Publicity Leaflet- Going on Holiday? (Courtesy Dave Fane)
![Express Dairy advert, from around 1930. [Source: Wembley History Society Collection] (Courtesy Philip Grant, Wembley History Society)](https://cdn.myportfolio.com/2af86ba5-cc2e-48df-9280-3c42031e6b21/70da092b-6b43-481f-9590-ee73fe791144_rw_600.jpg?h=1f335d4527e5977b56b590f5804071b6)
